PINK CHIP INDEX
THEMATICxAKQA AMSTERDAM
GOLD/ LOVIE AWARDS ‘23
SHORTLIST/ D&AD’23 (FUTURE IMPACT)
Despite it being the year 2023, there is still one place where sexist bias prevails: the investor market. Shocker!
Data shows that frequently, when a company appoints a female as its CEO, its shares drop by 2-3%. This is ridiculous, especially considering that according to evidence, female leadership outperforms in many areas. On average, women triplicate profits, count with more leadership qualities, and provide better forecasts than their male counterparts.
Of course we had to address this bias. So, with the help of Thematic, Pink Chip came to life.
Pink Chip is a collection of composite indices that brings the success of female leaders to the spotlight, allowing investors to see the numbers for themselves and encouraging them to invest in proof, not bias. Just like blue chip tracks trustworthy companies and green chip tracks sustainable ones, pink chip tracks and elevates the performance of female-led enterprises. If you have no idea what any of these chips are, don’t worry at all. Before getting properly briefed I thought this was about fries. But hey, you live and you learn.
Data shows that frequently, when a company appoints a female as its CEO, its shares drop by 2-3%. This is ridiculous, especially considering that according to evidence, female leadership outperforms in many areas. On average, women triplicate profits, count with more leadership qualities, and provide better forecasts than their male counterparts.
Of course we had to address this bias. So, with the help of Thematic, Pink Chip came to life.
Pink Chip is a collection of composite indices that brings the success of female leaders to the spotlight, allowing investors to see the numbers for themselves and encouraging them to invest in proof, not bias. Just like blue chip tracks trustworthy companies and green chip tracks sustainable ones, pink chip tracks and elevates the performance of female-led enterprises. If you have no idea what any of these chips are, don’t worry at all. Before getting properly briefed I thought this was about fries. But hey, you live and you learn.
