BULLETPROOF CLASSROOMS
IKEA
CLIO AWARDS ‘23- BRONZE
W/ JERO DEL CORRAL, RENATA DUNKEL, CAMILA ANGULO
In 2021, more than 3000 children were killed by gun violence in American schools. Despite government “regulations”, the truth is that shootings are still a major threat to students.
They’re taught to run and hide in the event of a gunfire... but this mean that usually the only thing standing between a child and death is just a piece of furniture.
For this reason, Ikea introduces Bulletproof Classrooms, the first furniture range designed for US classrooms... but targeted at US legislators.
